On the heels of “Sativa” earning Jhene Aiko yet another gold plaque, the 30-year-old singer returns to her hometown of South Central, L.A. to bring the Kurupt-assisted “Never Call Me” video to life with a bunch of star power at her side.
The raw Jay Ahn-directed visual features Aiko galavanting around town embracing old friends and just simply enjoying the company of others on a serene California day. There were a plethora of cameos peppered through including artists such as Nipsey Hussle, his on-again-off-again girlfriend Lauren London, Dom Kennedy, Hit-Boy, Casey Veggies and others.
Speaking to Billboard, the Trip artist detailed why she holds the West Coast dear to her heart. “I love where I’m from. I put on for my city as often as possible. I visit my neighborhood as often as possible. I talk about my neighborhood a few times in the song, so I wanted to show people where I’m from and introduce my fans to the people I love,” she explains.
Last week (March 12) rumors spread like wildfire on social media that Big Sean and Jhene were on the verge of breaking up after a report stated that Sean got too flirty with Pussy Cat Doll singer Nicole Scherzinger at an Oscar’s party. Aiko diffused the rumors on her Twitter account letting everyone know things are fine between her and the Detroit native.
Check out the “Never Call Me” video below.