Wiz Khalifa has announced plans to official start selling weed and not just smoke it…though that’s sure to continue as well. The rapper has partnered with Colorado-based RiverRock Cannabis to put his name on all things marijuana, including a strain all his own, called Khalifa Kush.
Wiz has been promoting Khalifa Kush for some time now, and it recently got him into some trouble. Last week, while he was tweeting to Kanye West, he included the initials “KK” in his post, which was a reference to his line of weed, but the latter understood it as a dig aimed at his wife, Kim Kardashian. The tweetstorm that followed between the two dominated the music media for a day or so, but thankfully the two spoke recently and worked out their differences.
In addition to KK, the hip-hop star and RiverRock are set to sell various infused products and concentrates, which the two parties created together. The line is coming out on April 20th, because when else would it?
In a statement announcing the new partnership, Wiz made his political position on marijuana known, stating that he was hoping that the launch would help “raise awareness and end cannabis prohibition nationwide.”
Wiz has never exactly been shy about his love of the green stuff, so this is perfectly on-brand for him. He mentions one of his favorite habits in many of his songs, and his upcoming album (due out this year) is set to be titled Rolling Papers 2: The Weed Album. Coincidentally (or maybe not so much so), Khalifa also has a deal with RAW rolling papers, which he just renewed, and which will expand to include new smoking accessories in the coming year. Could there be a better spokesperson than one who can top the charts with an album named Rolling Papers?
Wiz is the latest music star to get into the weed business, and he’s got some good company. Fellow rapper Snoop Dogg is known as an aficionado of the stuff, and he intends on making money on that reputation. He has launched a site called Merry Jane, which is about all things marijuana. He also has a line of the drug itself, as well as edibles and various paraphernalia coming soon. Country legend Willie Nelson also threw his hat into the ring last year when he announced that he is working on a chain of brick and mortar stores that would sell marijuana and related products.